Start-up Baselland

A unifying brand for regional start-up incubators and accelerators
Text by 
Alexander Legath
Illustrations by 
Alexander Legath

With the aim to further entrepreneurship and joint activities in the canton of Basel-Landschaft a unifying brand was created.

During the research phase I analyzed the looks of think tanks and innovation labs to create a modern and bold brand.

As the creative director I led our design team to built the brand from ground up with the Swiss typeface Euclid Circular A and we paired it with a fresh colour palette and high resolution imagery to support various themes.

With the increase of digital displays in public spaces of the Basel Area we saw an opportunity in animating the brand and poster designs to increase attention.

There are only few key elements but through the systemic approach they allow unlimited playful applications.

Let’s get in touch!

Whether it is an idea you’d like to develop or a new project you’d like to discuss, the ways your plans may profit from design are plenty.

Here’s how you make contact

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